Danni Lovell
As the Creative Director for Danni Lovell's release of *Marlboro 27’s*, I was responsible for crafting the visual elements that accompanied the launch. This included designing both physical and digital media, ensuring that the visuals aligned with the band's alternative rock identity. My role involved creating a cohesive aesthetic for promotional materials, enhancing the band's image and amplifying the impact of their release across various platforms.
As an Creative Director for Danni Lovell's music listening party celebrating their release of "Malboro 27’s," I developed a visual promotional campaign aimed at capturing the essence of the band's alternative rock vibe. Focused on highlighting Danni, the lead singer, I planned, curated, and refined creative content curated to resonate with the band’s artistry.
Video produced by 2150749 Records DK
Visual campaign by Haide Vazquez
Media Content
This included organizing a photo shoot, where I assembled a talented team of producers and stylists. I ensured the coordination for the timely release of promotional materials such as catalogs and the music video for "Malboro 27’s".
Printed Material
I oversaw the production of limited-edition printed materials featuring catalog shoots, created specifically as memorabilia for attendees of the listening party. These exclusive items were designed to reflect the band’s aesthetic, giving fans a tangible keepsake to commemorate the event and deepen their connection with the band's release.
