As Creative Director, I conceptualized and led the development of immersive installations that transformed workplace routines into thought-provoking art experiences. I oversaw the design and execution of visually engaging, office-inspired environments that brought the campaign’s narrative highlighting unfulfilled creative passions to life. Additionally, I directed and produced promotional videos and campaign shoots, ensuring every visual element communicated a cohesive and compelling story aligned with the overarching theme

Let’s be real, we all hate working sometimes.

I storyboarded and directed short-video campaign shoots to promote the installation event, integrating the visual narrative aligned with the event’s theme. I coordinated all aspects of the shoots, from planning the concepts to managing the production timeline. Working closely with a production team, I guided the creative execution to capture the theme of the installations.

Drawing inspiration from campaigns by Gucci, Galore, and Charles & Keith, I developed mood boards and color palettes that shaped a distinct visual direction for the project. The creative concept transformed a traditional office space into a nostalgic, vintage-inspired party environment—merging retro aesthetics with playful elegance to guide both the photo and video shoots.