Let’s be real, we all hate working sometimes.
For this campaign, I developed and maintained installations that brought the workplace theme to life, highlighting the aspect of routine jobs and unfulfilled creative passions. I oversaw the design of engaging, workspace-inspired environments that resonated with the campaign's message. Additionally, I directed and produced promotional short videos and campaign shoots, ensuring the visual content aligned with the campaign’s narrative.
Promotional Campaigns
I storyboarded and directed short-video campaign shoots to promote the installation event, integrating the visual narrative aligned with the event’s theme. I coordinated all aspects of the shoots, from planning the concepts to managing the production timeline. Working closely with a production team, I guided the creative execution to capture the theme of the installations.
I crafted collages using written material left by attendees to enhance social media promotional efforts and foster community interaction. This initiative allowed us to visually showcase participant voices and experiences, creating content that resonated with our audience. By integrating these personal reflections into our promotional material, I aimed to strengthen the sense of community and encourage further engagement with the event.
